Our award-winning team of journalists, designers, and videographers enables TRUE 212 to deliver the stories that resonate with your customers.
TRUE 212’s mission is to create content with purpose that perfectly matches our client’s marketing objectives and builds value in their brand communications.
We help our clients become publishers.
Millions of shoppers use Reevoo to make better buying decisions in their everyday lives. Hundreds of brands all over the world use their solutions to get a better idea of what makes their customers tick. TRUE 212 support Reevoo in their content marketing activity, creating regular blog content to engage potential customers.
Dove has won women over—the world over—with its refreshingly honest videos and communication strategies. TRUE 212 worked in partnership with Unilever to create a new concept to build on this legacy: not merely replicating past initiatives but presenting something fresh and bold. At a time when African women are fighting for fair representation, the decision was to showcase dynamic protagonists via a #MadeInAfrica campaign – introducing and celebrating vibrant, passionate real African women to global consumers.
L’Oréal’s ambition is to make Dark and Lovely the #1 digital loved haircare brand in Africa. TRUE 212 created and executed a content marketing strategy to support the core pillars of product launches, connect with salons and stylists, and create a destination for hairstyle information.
Suez Environment, one of France’s largest companies, selected TRUE 212 to create key diversity initiatives for several of its leading business units in the US, the UK, Sweden, the Netherlands, Germany, Morocco, and Australia. Along with concise guiding principles, TRUE 212 designed a corporate-communications campaign and identified key media and cultural partnership opportunities to position the company as a global leader in diversity and corporate social responsibility.
TRUE 212 were commissioned to execute a campaign strategy and activation plan for the Light To Learn project, an initiative between Akon Lighting Africa, Bridge International Academies and To:. This included shooting a mini-documentary on location in Liberia, developing and executing a content marketing strategy activated via social media, and curating a concert with leading African musicians at Cop 22, Marrakech.
For over 25 years, The Big Issue Group has strived to dismantle poverty through creating opportunity. In the process, it has become one of the most recognised and trusted brands in the UK. TRUE 212 were set the task of re-launching The Big Issue website, ensuring the successful integration of a new digital publishing strategy whilst maintaining the unique position held by the magazine.
With 24 cinemas and over 90,000 members in the UK, Picturehouse Cinemas own a unique space with the filmgoing public. The brand currently runs a dedicated programming schedule and challenged TRUE 212 to develop and activate an integrated print and digital content strategy to support the programming – a core communication with its members. This includes publishing a print magazine, in addition to the design, development, and support of a mobile-first website.
TRUE 212 help Workspace, one of London’s largest providers of commercial office space, develop a deeper relationship with its customers. To position Workspace as a business incubator and facilitator of innovation, we showcase the fast-growth businesses that call Workspace home. We do this via video, regular blog content, and by producing a customer magazine.