Google Digital News Initiative selects TRUE 212 for funding
Friday, November 18th, 2016
TRUE 212 are excited to announce our successful application to the DNI Innovation Fund

On November 17, 2016, the Digital News Initiative (DNI) announced that TRUE 212 were among the 124 projects from across 25 countries in Europe that have been given funding from the Digital News Initiative Innovation Fund.

The DNI Fund is Google’s €150 million commitment to spark new thinking and give European news organisations of all sizes the space to try some new things, experiment and innovate in the news journalism.

TRUE 212 will be developing a product that uses semantic analysis (Natural Language Processing) together with machine learning to analyse the content of a website or blog. It will suggest the most localised and relevant asset recommendations to newsroom editors, bloggers and journalists – based on an article’s performance statistics.

In the short term, our product will be used to fuel TRUE Africa’s content and editorial, making our website more useful and engaging. In the long term, it will become accessible to the general public and will open up a wealth of evolving information to all content creators. It will empower journalists with a better way of working and will help them to truly understand what makes a story engaging, beyond the headline and copy.

We are extremely proud of our TRUE 212 team and thank Google/DNI Fund for their support. We look forward to further enhancing our work as well as building on our new relationship with Google.



TRUE 212

With offices in London, New York, and Paris TRUE define and implement effective content strategies to reach, engage, inform and entertain audiences through compelling storytelling across the omni-channel landscape. Our mantra is “we help clients become publishers”, helping them to create content distribution platforms and advising them on process, strategy, production and amplification.



Alongside our agency, we develop and manage Africa’s leading youth culture news platform TRUE Africa: a media-tech platform for the next thinking on culture, music, sport, innovation, lifestyle, politics, fashion, film and business in Africa and the diaspora. We want to discover and champion young African voices through new technologies.



The Digital News Iniative (DNI) is a collaboration between Google and news publishers in Europe to support high quality journalism and encourage a more sustainable news ecosystem through technology and innovation.