While just 16 per cent of the continent’s one billion inhabitants are online, the report showed that numbers are changing rapidly in tandem with greater disposable income, more internet-capable devices and an increasing number of 3G networks.
The report suggested that six sectors would affected: financial services, education, health, retail, agriculture and government. And the rewards reaped could be massive: technology-related productivity gains in these sectors could reach $318 billion by 2025.
Most excitingly, the McKinsey report mentioned TRUE while discussing the potential of African startups to implement these changes:
‘As the smartphone market grows, apps will become increasingly important technology tools. But the African developer community is still very small, and as a result, most African companies turn to US and European app developers to expand mobile platforms. True Mobile, a Senegalese startup, aims to change that dynamic by developing apps locally and incorporating a better understanding of the African audience and marketplace.’