TRUE Africa will be the leading African media-tech company.
TRUE Africa is built for the mobile generation. Smartphone usage for internet access is exploding across the globe. On the African continent, mobile is the way African youth access the internet.
TRUE Africa was developed around an innovative Card UI system as adopted by Facebook, Google and Twitter. Card UI, a powerful design metaphor that collapses essential information into rectangular content containers, is forecast to be a game changer for an industry that relies on non-interruptive ways to drive user engagement through ads. Facebook, Twitter and Pinterest all use the Card UI system, and TRUE Africa has adopted this approach.
For launch we have heavily customised the WordPress CMS (also used by leading digitally-native publishers like Quartz and Mashable) to ensure the editorial process is streamlined, scalable and quickly adaptable to the rapidly evolving world of digital development, including social-media integration, rich media and SEO plugins.
We champion young African voices through new technologies.
Looking at the continent through a fresh lens, TRUE Africa reports on youth culture, lifestyle, entertainment, sport, business and politics with integrity. The key is to combine local insight with a global perspective. Video, audio, photography, infographics, opinion, commentary, reactive reporting, long-form journalism and carefully curated content represent an Africa that is modern, exciting, varied and international.
Writers, photographers, designers and other creative trendsetters will be based in and report from Lagos, Johannesburg, Nairobi, London, New York, Accra, Dakar, Cairo and other major cities in Africa and globally.