The Workspace Group appointed TRUE to create and execute a content-driven social-media strategy for new and growing companies.
Workspace Group is one of the leading providers of commercial property in London. A FTSE 250 listed company, with over 5 million sq feet of serviced space and accommodating over 4,000 fast growing businesses, Workspace operate in key locations across the capital. New building launches such as Pill Box in Bethnal Green and Metal Box in Southwark help position Workspace as the landlord of choice for new and growing companies (NGCs).
The Workspace Group appointed TRUE to create and execute a content-driven social-media strategy to engage existing customers and drive new enquiries for their imminent space launches. They wanted help creating a digital environment to encourage collaboration amongst these NGCs.
TRUE creates editorial across multiple formats. A key part of the TRUE plan was bringing the businesses that are housed in Workspace to life as well producing quality content for NGCs within their buildings. Profile stories and videos showcase the vibrancy and potential of the people and companies that make up the Workspace environment.
Community management is key to TRUE’s vision of a social space in which Workspace customers can interact with the brand and collaborate with one another. TRUE helps manage 28 Twitter handles for the leading Workspace locations and runs the main Workspace Group handle. TRUE is also the key supplier of social-media training for more than 70 centre managers across the business.
TRUE also works in partnership with the Workspace team to position, launch and promote new spaces. TRUE was part of the launch of Pill Box, the development near Bethnal Green. The social campaign targeted the very first companies moving into Pill Box, potential customers, local businesses and start-up projects around the area.
Watch a profile of Pulse, one of the NGCs featured in the video series ‘Workspace Stories’.